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Sports Business Overview: Setup in Dubai's Sports and Entertainment (ISEZA) Free Zone
Recently, Dubai has strengthened its status as a global center for sports and entertainment by launching the International Sports and Entertainment Zone Authority (ISEZA). The establishment of ISEZA is expected to significantly impact Dubai’s economy by attracting investments and creating job opportunities in the sports and entertainment sectors. Located in the Dubai World Trade Centre (DWTC) Free Zone, ISEZA offers a dedicated environment for businesses and entrepreneurs in the sports industry.
What is International Sports and Entertainment Zone Authority (ISEZA)
The zone provides comprehensive corporate and legal support to its members, closely coordinating with UAE entities such as the UAE Ministry of Sports, Dubai Sports Council, and the UAE National Olympic Committee. It will serve as a hub for licensing both established and upcoming sports businesses, attracting enterprises involved in diverse sports and entertainment activities.
Why Dubai is the Ideal Destination for Sports Businesses
Key Statistics Related to the Sports Sector in Dubai and the UAE
| Aspect | Details |
|---|---|
| Dubai Sports GDP Contribution | Over AED 9 billion (USD 2.45 billion) in 2022, accounting for 2.3% of Dubai's GDP. |
| Sports Tourism Contribution | The travel and tourism sector contributed approximately AED 167 billion (USD 45.5 billion) to the UAE's GDP in 2022, representing 9% of the total GDP. |
| E-sports Revenue (2020) | The UAE generated approximately USD 313 million in e-sports revenue in 2020, contributing to the Middle East's growth in this sector. |
| Broadcasting Revenue (2023) | Total telecom and pay-TV service revenue in the UAE reached USD 8.9 billion in 2023, with sports being a significant component. |
Benefits of Starting a Sports Business in the ISEZA
Key Business Opportunities in Dubai’s Sports Sector
| Category | Opportunity |
|---|---|
| Sports Academies and Training Centers | Develop specialized training facilities, building on existing centers like the ICC Academy and LaLiga Academy. |
| Manufacturing and Retail of Sports Equipment and Apparel | Tap into the growing market for sports gear and clothing, leveraging Dubai's strategic location for distribution. |
| Sports Technology and Innovation | Invest in emerging sports technologies, including e-sports platforms, data analytics, and fitness apps, to meet the increasing demand for digital solutions. |
| Hosting International Tournaments and Concerts | Utilize venues like the Hamdan Sports Complex to attract global events, enhancing tourism and international recognition. |
| Developing Sports-Themed Entertainment Venues | Create unique entertainment spaces, such as mini-golf bars or interactive sports museums, to diversify leisure offerings. |
| Sports Tourism Packages and Experiences | Design comprehensive packages that combine sporting events with cultural experiences, appealing to a broad spectrum of tourists. |
| Partnerships with Hotels and Travel Agencies | Collaborate to offer tailored services for sports enthusiasts, enhancing the overall visitor experience. |
Steps to Start a Successful Sports Business in (ISEZA)
Step 1: Research and Identify Your Niche
Step 2: Register Your Business and Obtain Necessary Licenses
Step 3: Market Your Business to a Global Audience
Start Your Sports Business in (ISEZA) with A&A Associate
Dubai’s International Sports and Entertainment Zone Authority (ISEZA) offers a great opportunity for entrepreneurs and investors. With its business-friendly policies, excellent infrastructure, and global reach, ISEZA is set to become a major hub for sports businesses.
Setting up a business in Dubai can be complex, but A&A Associate makes it simple. We provide expert guidance on company registration, legal compliance, financial services, and ongoing business support.
To start your business journey with A&A Associate, call us at +971 50 483 6190 or email us at info@aaconsultancy.ae.
